When Harmonious Passion Moves Entrepreneurs: Obsessive Passion as a Boundary Condition of Locomotion Orientation

Authors

  • Shajia Umar PhD Scholar, Lahore Business School, The University of Lahore, Lahore, Punjab, Pakistan.
  • Dr. Muhammad Arshad Associate Professor, Kedge Business School, Marseille, France.

DOI:

https://doi.org/10.62843/jssr.v6i4.747

Keywords:

Entrepreneurial Passion, Harmonious Passion, Obsessive Passion, Locomotion Orientation, Regulatory Mode Theory

Abstract

Entrepreneurial passion research has typically examined harmonious and obsessive passion separately, leaving less clear how they operate together in relation to Locomotion Orientation. This study examines whether obsessive passion moderates the relationship between harmonious passion and Locomotion Orientation. Using survey data from 315 entrepreneurs in Pakistani SMEs, the findings show that harmonious passion was positively associated with Locomotion Orientation. Obsessive passion strengthened this relationship, although it also showed a negative conditional association with Locomotion Orientation at the mean level of harmonious passion. The results suggest that the self-regulatory relevance of harmonious passion depends partly on the level of obsessive passion with which it coexists. By linking the Dualistic Model of Passion with Regulatory Mode Theory, the study provides a more interactive and conditional understanding of entrepreneurial passion.

Author Biography

  • Shajia Umar, PhD Scholar, Lahore Business School, The University of Lahore, Lahore, Punjab, Pakistan.

    Corresponding Author: shujiaumar@live.com

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Published

2026-08-30

How to Cite

When Harmonious Passion Moves Entrepreneurs: Obsessive Passion as a Boundary Condition of Locomotion Orientation. (2026). Journal of Social Sciences Review, 6(4), 1-16. https://doi.org/10.62843/jssr.v6i4.747