Pro-Environmental Conservation Behavior Through the Lens of Theory of Planned Behavior
DOI:
https://doi.org/10.62843/jssr.v6i4.770Keywords:
Environment, Energy, Behavior, Conservation, Theory of Planned BehaviorAbstract
The Theory of Planned Behavior (TPB) has emerged as a prominent theoretical framework in recent years, with its application extending to a multitude of studies examining pro-environmental conservation behaviors from both organizational and individual perspectives. This literature review was conducted with the objectives of 1) examining the pro-environmental behaviors that have been previously investigated using the TPB framework and 2) analyzing the supplementary constructs that have been incorporated in the extended version of TPB. The analysis of 56 publications revealed that a majority of the studies (92.85%) have augmented the TPB model by incorporating supplementary constructs with the aim of enhancing its predictive capabilities in relation to individuals' pro-environmental behaviors. Approximately 32.14% of the studies incorporated constructs derived from additional theories to enhance the predictive capacity of the main theory. This article highlights a notable deficit in the existing body of literature and provides valuable suggestions for potential areas of inquiry in future research.
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