Predicting Consumer Purchase Intention from Experimental Advertising Using Predictive Modelling. Journal of Social Sciences Review, [S. l.], v. 6, n. 2, p. 66–79, 2026. DOI: 10.62843/jssr.v6i2.728. Disponível em: https://jssr.pk/index.php/jssr/article/view/728. Acesso em: 24 oct. 2026.