Vol. 5 No. 3 (2025): SUMMER 2025

Articles

• Navigating the Path of Brand Hate: Exploration of Antecedents and Outcomes

  Rida Tariq

  1-12

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• Exploring the Impact of Perceived Academic Stress on Social Competence: The Moderating Role of Co-Curricular Activities

  Ayesha Kamran, Ayesha Adnan, Eerajj Omer, Syeda Amna Moin, Mahnoor Farooqui

  13-21

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• Constructing Identity Through Fandom: A Study of K-pop Fans in Pakistan

  Ushba Ismail, Dr. Musa Khan

  22-34

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• A Study of Compound Formation and Semantic Opacity in Punjabi

  Isra Irshad, Dr. Musarat Yasmin

  35-41

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• Citizen Journalism and Shaping Environmental Activism: A Study on the Impact of Deforestation Narratives in Sindh

  Bushra Luqman, Muhammad Rashid, Shanza Ehsan

  42-52

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• Pakistan's Quality Assurance Standards For Higher Education: Implementation and Students’ Satisfaction

  Bisma Bashir, Dr. Obaid Ullah

  53-61

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• Chasing the Perfect Look: Navigating Global Beauty Standards and University Girls ‘Everyday Struggles

  Dr. Ume Habiba, Shahr Bano

  62-73

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• Emotional Intelligence and Self-Esteem: A Correlational Study among University Students

  Dr. Syed Azizuddin Agha, Muneeba Abid, Mahnoor Fazal, Aant Binte Khalid Kiyani

  74-80

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• Exploring the Role of Brand Hate in Mediating the Impact of Deficit Value on Consumer Behaviors in the Apparel Industry

  Muhammad Awais Khalid, Iftikhar Ahmad, Rida Tariq, Kamran Inayat, Muhammad Umair

  81-96

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• Disappearing Command: Assassinations, Purges, and the Erosion of Russian Military Leadership in the Ukraine War

  Syed Rizwan Haider Bukhari

  97-106

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• Cognitive Processing in Multilingual Contexts: Evidence from Reading Speed and Comprehension of Urdu (L1) and English (L2)

  Aimun Noor, Dr. Huma Batool

  107-118

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• Climate Change in Pakistani Media: An Ecolinguistic Analysis of Dawn Climate Reports (2020–2025)

  Muhammad Saleem, Junaid Khan

  119-131

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• Impacts of Climate Change in Exacerbating Gender-Based Violence in District Mohmand, Pakistan

  Fakhre Alam, Dr. Shakeel Ahmad, Dr. Imran Ahmad Sajid

  132-138

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• Competitive Leadership as a Catalyst for Development and Transformation

  Muhammad Azhar Ali, Agha Salman, Noor Ilahi, Dr. Syed Yasir Zaheer, Khalida Nauman

  139-145

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• Reconceptualising Justice and Authority: Interpretive Conflicts in The Sultan’s Dilemma by Tawfiq Al-Hakim

  Qurat-Ul-Aien Fatima, Umaira Khalil, Hafiz Muhammad Usman Dar

  146-154

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• An Analysis of Artificial Intelligence (AI) Isolation and the Shattered Self in Present-day Society: Cramped in the 'Room'

  Sana Nazir Ahmed, Quratul Ain Shafique, Yasmeen Khatoon

  155-167

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• The The Dark Side of Matriarchy: Control, Repression, and Tragedy in The House of Bernarda Alba: A Psychoanalytical Study of Motherhood in Lorca's Rural Spain

  Nagheen Fatma, Muhammad Ashiq Malik, Hafiz Muhammad Usman Dar

  168-179

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• The Bright Side of Youth: Profiling Positive Attitudes and Behaviors in University Students

  Swera Zulfiqar, Dr. Saima Riaz

  180-188

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• The Effects of Financial Inclusion and Institutional Quality on the Environmental Sustainability: Evidence from Top 30 High Greenhouse Gas Emitter Countries

  Faid Ali, Dr. Said Shah, Dr. Muhammad Arif

  189-202

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• Social Media Usage, Parasocial Interactions and Existential Anxiety among Adolescents

  Zainab Tanveer, Dr. Iram Naz

  203-213

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• Digital Financial Inclusion, CO2 Emission and High Quality Development: A Panel Data Approach from South Asian Economies

  Wajieha Amjad Raja, Ammara Mubashar, Shoaib Ghulam, Shahzad Hussain

  214-224

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• Role Inflationary Stress on Marital Satisfaction and Psychological Wellbeing: Mediating Role of Resilience

  Sajid Bashir Shah, Dr. Samina Rashid, Ruhma Noor, Eesha Shoukat, Um e Kalsoom

  225-234

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• The Impact of Psychological Factors of Celibacy Syndrome on Attitude Towards Marriage

  Alia Mehmood, Dr. Tooba Farooqi

  235-244

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• Global Challenges to Inclusive Education in Higher Education: Barriers and Institutional Responses: A Narrow Literature Review

  Dr. Muhabat Khan, Dr. Muhammad Ihsan, Dr. Ajaz Shaheen, Farida Looni

  245-251

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• The Role of Using Artificial Intelligence Technologies in Improving Information Security: An Analytical Study on a Sample of Employees Working in the Banking Sector

  Abeer Kadhim Oleiwi

  252-264

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• Adoption of Green Accounting Information Its Impact on Sustainability Disclosure: An Analytical Study

  Jinan Abed Khaji, Ali Mohammed Shanan, Ghaith Hakim Malik

  265-274

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• Imposter Feelings among Medical Students During Medical Education

  Amna Ishaq, Noreena Kausar

  275-283

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